Don't Make Me Think Review
Web is the future and it’s a business’ job to make sure their online presence is both representative and appealing to its audience and customers. After reading to Steve Krug’s Don’t Make Me Think, I understood that a clear and visually attractive website can bring in customers from all kinds of demographics. It stressed on the important of all the aspects of an online website: design, voice, and most importantly, content.
I think my favorite part of the book is when it talks about the content on a website, also known as the copy. This is something that I will take into my professional career, especially since I’m in journalism but even more specific broadcast journalism, which is quick and to the point. This book reminded me that concise and engaging writing can help you get your audience or customer hooked on your concept and what you’re saying or selling.
First impression is everything is also a big takeaway from this book. Your homepage and overall navigation can either attract or deter a customer from continuing to read your website and engaging in your online presence. It’s important to use analytics to see what your customers go to first and make sure that is easy to access when they visit your website. Knowing what your customers want and making it present and accessible on your page is important and can be the difference between a failing or successful online presence.
For example, there is an online shopping website that I am religious too and when I first started using and purchasing from it, I didn’t realize the ways they were catching me. There is not wish list, it’s either in your shopping cart or not. Secondly, there are about 40 pages just for shirts and another 40 for shorts. Of course, they range from highest priced to lowest priced.
However, this format wasn’t always the case. My theory is the company used analytics to see what would make customers purchase more and quickly. This reminds me of the mindless choice concept mentioned in the book. It also goes into Krug’s comparison between a department store and a website. It’s a good thing for a customer to get carried away on your website because they can be on it for as long as they want without having to worry about it closing like they might have to in a department store.
In conclusion, I think Steve Krug’s Don’t Make Me Think does just as it’s title suggests, it makes it known that a website shouldn’t be difficult to understand. In fact, if you are able to build an easy navigation, clear context, and analytical-based homepage, your online presence can take your company to new heights. I also agree with Krug’s suggestion to constantly test out your page and how it is doing and what can be enhanced or changed, this will allow your website to grow and even if it requires a test trial on a new format, you may be surprised at how much the results change whether for good or bad.
However, this format wasn’t always the case. My theory is the company used analytics to see what would make customers purchase more and quickly. This reminds me of the mindless choice concept mentioned in the book. It also goes into Krug’s comparison between a department store and a website. It’s a good thing for a customer to get carried away on your website because they can be on it for as long as they want without having to worry about it closing like they might have to in a department store.
In conclusion, I think Steve Krug’s Don’t Make Me Think does just as it’s title suggests, it makes it known that a website shouldn’t be difficult to understand. In fact, if you are able to build an easy navigation, clear context, and analytical-based homepage, your online presence can take your company to new heights. I also agree with Krug’s suggestion to constantly test out your page and how it is doing and what can be enhanced or changed, this will allow your website to grow and even if it requires a test trial on a new format, you may be surprised at how much the results change whether for good or bad.
Comments
Post a Comment